The Secret Life of Flowers

Blog :: February 2012
2/29/2012 3:00:33 PM
Every week The Hidden Garden has the pleasure of creating grandiose focal arrangements for some of the top hotels and clubs in Los Angeles.  The lobby is the most important space for a property.  It's usually the main entrance, which sees the most traffic and is the guests' first impression of the entire property. We love for our flowers to bring out the colors, style and decor of the lobbies they occupy. We always look for that "WOW" factor from the staff and guests.  That means we're doing our jobs :)  Take a look at just a few of our lobby pieces.

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Posted: 2/29/2012 3:00:33 PM by Amy Marella | with 0 comments


2/29/2012 10:00:00 AM
Ahhh, Santa Barbara.  Even though we were working, just being on the property of the Four Seasons Santa Barbara is incredibly serene and relaxing.  It almost looks like you could be in Hawaii *but, better*.  This beautiful, timeless, and luscious wedding set the tone for a special evening.  With an abudance of ivory and blush garden roses & white hydrangea, it was a site to be seen.  Not to mention, it's always a pleasure working with Jonathan Reeves from International Event Company, who makes our day seemless and stressfree!  Hopefully, our pictures capture the flowers- we'll post more when we get the professional images!  Aloha!

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Posted: 2/29/2012 10:00:00 AM by Amy Marella | with 7 comments


2/28/2012 8:13:01 PM
Who knew?  In 1995, the state of Massachusetts declared today, February 28th, as Floral Design Day.  Some of you may ask what that means (I asked myself the same question).  Take a look at this website that even gives you ideas how to celebrate:  www.floralschool.com.  One suggestion, " Send flowers to someone you may not be close to. Perhaps the friendship may grow."  (hint, hint)

Here is the declaration of the holiday- Let's celebrate!:

The Commonwealth of Massachusetts
A Proclamation
By His Excellency

GOVERNOR WILLIAM F. WELD

1995

WHEREAS Flowers and their design have been appreciated and enjoyed throughout the world since prehistoric times and 

WHEREAS Floral design is a unique art form, utilizing natural media and applying such variables as line, balance, color, structure & symbolism, and

WHEREAS Through floral design, individuals are able to express many emotions including love, sympathy, friendship and hope, and

WHEREAS Floral design provides visual pleasure and adds to the observance of personal events, including birth, marriages and deaths and

WHEREAS Floral design fosters creativity, enhances communication and develops perceptual awareness:  

Now, therefore I William F. Weld, Governor of the Commonwealth of Massachusetts do hereby proclaim February 28th, 1995 as

FLORAL DESIGN DAY

 

And urge all the citizens of the Commonwealth to take cognizance of this event and participate fittingly in its observance.


Posted: 2/28/2012 8:13:01 PM by Amy Marella | with 0 comments


2/22/2012 12:13:49 PM
The Hidden Garden was able to get really creative for a recent 80th birthday party at The Brentwood Country Club. This couple was so amazingly in love after over 50 years of marriage! It was beautiful to see. In honor of the husband's favorite traveling destinations, we designed some truly inspiring arrangements. Hong Kong, Paris, Venice, New York and Hawaii were all represented as the guests took their seats.  It looked so great and added a personalized touch to the wonderful couple's long and loving history.  We're happy to have been a part of that.

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Posted: 2/22/2012 12:13:49 PM by Amy Marella | with 1 comments


2/13/2012 10:12:22 PM
Most of you may think that we take advantage of this flower heavy holiday and mark up our pricing to match up with supply and demand.  However, you may not realize that those mark ups are being made well before the roses enter our shop.  Growers justify raising prices, because it costs them more money to grow the larger quantities of quality roses for Feb. 14th. They have to sacrifice multiple blooms on one rose bush just to get that one nice bloom that comes up the stem.  We don't mark our roses up the full mark-up, if we did it wouldn't be fair to our clients. 

So, while the elves at The Hidden Garden are busy shooting arrows to your loved ones, let us share some Valentine's Day fun facts:
*  53% of women said they would dump their boyfriend if they didn't get them anything on Valentine's Day.
*  The value of cut flowers produced by operations with $100,000 or more in sales in the U.S. in 2010 was $375 million. Of this value $17 million, or just over 22%, was due to roses.
*  Of fresh flower purchases only, Valentine's Day ranks No. 1, capturing 36% of holiday transactions and 40% of holiday dollar volume.
*  Twenty-three percent of adults purchased flowers or plants as gifts for Valentine's Day 2011; of those, 61% were men and 39% were women.
Posted: 2/13/2012 10:12:22 PM by Amy Marella | with 1 comments


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7/18/2011 6:51:40 PM

Over The Weekend....

Check out what we did!

3/25/2011 3:21:54 PM

Top Arrangements of the Week

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2/25/2011 4:41:47 PM

Chasing The Perfect Purple: Always A Fun Ride

You can't go wrong with purple!

4/1/2011 6:44:49 PM

Top Arrangements of the Week

See What Our Favorites Are!

2/29/2012 10:00:00 AM

Beautiful Wedding at Santa Barbara Four Seasons

Beautiful Santa Barbara Wedding- New Pics!
Lily of the Valley has been seen in many iconic wedding bouquets. What do you think of this elegant simple... http://t.co/5TMJo2jp
Wed 16 May 2012 @ 23:04
All about The Hidden Garden (09.2011)
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