The Secret Life of Flowers

2/22/2012 12:13:49 PM
The Hidden Garden was able to get really creative for a recent 80th birthday party at The Brentwood Country Club. This couple was so amazingly in love after over 50 years of marriage! It was beautiful to see. In honor of the husband's favorite traveling destinations, we designed some truly inspiring arrangements. Hong Kong, Paris, Venice, New York and Hawaii were all represented as the guests took their seats.  It looked so great and added a personalized touch to the wonderful couple's long and loving history.  We're happy to have been a part of that.

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Posted: 2/22/2012 12:13:49 PM by Amy Marella | with 0 comments


2/13/2012 10:12:22 PM
Most of you may think that we take advantage of this flower heavy holiday and mark up our pricing to match up with supply and demand.  However, you may not realize that those mark ups are being made well before the roses enter our shop.  Growers justify raising prices, because it costs them more money to grow the larger quantities of quality roses for Feb. 14th. They have to sacrifice multiple blooms on one rose bush just to get that one nice bloom that comes up the stem.  We don't mark our roses up the full mark-up, if we did it wouldn't be fair to our clients. 

So, while the elves at The Hidden Garden are busy shooting arrows to your loved ones, let us share some Valentine's Day fun facts:
*  53% of women said they would dump their boyfriend if they didn't get them anything on Valentine's Day.
*  The value of cut flowers produced by operations with $100,000 or more in sales in the U.S. in 2010 was $375 million. Of this value $17 million, or just over 22%, was due to roses.
*  Of fresh flower purchases only, Valentine's Day ranks No. 1, capturing 36% of holiday transactions and 40% of holiday dollar volume.
*  Twenty-three percent of adults purchased flowers or plants as gifts for Valentine's Day 2011; of those, 61% were men and 39% were women.
Posted: 2/13/2012 10:12:22 PM by Amy Marella | with 0 comments


2/12/2012 12:10:59 PM
The countdown begins... Only 2 days left until the day where LOVE fills the air.  We all know that red roses are synonymous with Valentine's Day, but this year we've traded in "traditional" for "chic and stylish".  The design of long stem rose arrangements have plagued floral designers forever!  Each year we create tons of samples to get the look just right. We are very excited about this year's designs.  Roses will always be romantic but our arrangements add a touch of modern chic.  So for all of you guys out there, don't be afraid to send roses this Valentine's day.  You'll still look "cool"... promise.

Take a look at all of our wonderful Valentine's Day Arrangements online

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Posted: 2/12/2012 12:10:59 PM by Amy Marella | with 0 comments


2/2/2012 8:20:58 PM
We are ready for Valentine's Day here at The Hidden Garden.  We have bows and arrows in hand ready to spread love.  Don't wait until last minute to place your order, we have lots of specialty containers that will go fast!


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Posted: 2/2/2012 8:20:58 PM by Amy Marella | with 0 comments


1/31/2012 1:06:57 PM
It's time to get LOVE inspired.  Valentine's Day is just a small excuse to share some love, and a big excuse for hopeless romantics {like us} to shamelessly dive into all the irrestible Valentine's Day garb.  Take a look at these vintage retro LOVE letters found on WestVintageTradingCo.'s Etsy site.  The whole setting is very vintage romantic.  Get inspired!  February 14th is right around the corner...

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Posted: 1/31/2012 1:06:57 PM by Amy Marella | with 0 comments


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About Us

Amy Child Marella is a nationally recognized floral expert for weddings & special events and owner of The Hidden Garden Floral Studio - one of L.A.'s premiere florists.

The Secret Life of Flowers is where we spotlight the gorgeous floral and décor our design team creates daily & share tips and tricks to bring out the designer in you. We appreciate your stopping by and we love receiving your feedback. Please leave comments and feel free to contact us at HiddenGardenFloral@gmail.com.

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